About
Shraddha Barot Amarei
With an Honors degree in finance behind her, Shraddha Barot Amariei is an award winning multi-preneur with nearly 2 decades of senior expertise based in the UAE and has launched over 9 businesses out of which she currently runs 6.
With her steadfast belief that each brand can be uniquely positioned within a given market, Shraddha set up White Label in 2012 and turned into a powerhouse communications and brand development consulting company that has helped to market and develop over 100 international, homegrown brands and celebrities, including Raffles Hotel, Bentley, Salt, F1 Amber Lounge and celebrities such as David Craig, Jacqueline Fernandez, Prateek Kuhad, Zahir Khan, Jubin Nautiyal, Shreya Goshal and many more. She is also featured in the Top 20 Power PR Firms in the region by Caterer ME Magazine.
In addition to extensive experience with White Label, Shraddha is regularly appointed as a consultant by the Tourism Board of Abu Dhabi to execute concepts and events. Most notably she managed and spearheaded the Mother of The Nation Festival Souq Area for three consecutive years and recently Hai Ramadan Project at the Expo City Dubai.
Shraddha’s philosophy of leadership is deeply rooted in supporting women and mothers in the workplace. She offers a hybrid working model, flexible schedules, and remote working opportunities. Recognizing the challenges women face when transitioning back to work after a career break, Shraddha co-founded a platform, Rejoin, to support this transition. She has also championed progressive policies, including period leave and extended maternity leave for female employees, ensuring a supportive and inclusive work environment.
Multi-preneur Extraordinaire // Brand Architect // Empowering Leader // Women's Advocate
Shefali Munshi
PR Guru +
Co-Founder
Shefali Munshi’s career trajectory is impressive and speaks volumes about her expertise and vision in the celebrity and luxury PR industry. An ex-Hotelier and VP of IIFA Awards for 12 years, she demonstrated a knack for global outreach by expanding the brand into diverse markets.
With 25 years of expertise in Marketing and Business Development, she excels at forging enduring relationships through impactful client interactions. Her proven track record includes successful projects in brand activation, management, and hotel pre-openings. Recognized multiple times as one of the most influential expats by high-profile publications, she brings in a wealth of experience to the table.
PR Powerhouse // Industry Icon // Deal-Closing Dynamo // Brand Architect
Her stronghold in the Middle Eastern and Indian subcontinent has afforded her many opportunities to delve into diverse sectors such as hospitality, entertainment, fashion, and publishing.
Shefali has represented various global brands, promoting them across the entertainment and luxury sectors while focusing on destination and marketing strategies. Her comprehensive skill set positions her as a leading figure in her field, capable of delivering exceptional results across diverse and demanding projects.
Here’s a polished summary that highlights her impressive experience and achievements:
- Director, Culture & Lifestyle- India Pavilion, Federation of Indian Chambers of Commerce & Industry (FICCI), Expo 2020 Dubai
- The Incredible India Pavilion at Arabian Travel Market 2022 with Ministry of Tourism, India
- Founder- The PosH-RacK Fashion & Lifestyle Pop-Up
- Vice President- International Indian Film Academy Awards (IIFA)
- Produced and executed the Masala! Awards (2015-2018), UAE’s leading Asian Lifestyle Awards at ITP Group and ZEE Cine Awards 2004
- Production Lead at House of BAZAAR, ITP Group
- Spearheaded multi-million dollar acquisitions with a total value of over $38 million in International markets such as Srilanka, Toronto, Macau, Singapore and Bangkok
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